Hold onto your sweet tooth, because we’re about to dive headfirst into the world of Wicked Good Cupcakes! These aren’t your grandma’s cupcakes; they’re next-level awesomeness.
Imagine layers of cake, frosting, and all sorts of exciting mix-ins, served up in cute glass mason jars. That’s right, it’s a cupcake in a jar!
What Are Wicked Good Cupcakes?
Wicked Good Cupcakes is a company that specializes in cupcakes in a unique and convenient format: they are packaged in glass mason jars.
The treats are made with layers of cake, frosting, and various mix-ins, making them a fun dessert that can be enjoyed straight from the jar. But pace yourself, because each jar is the equivalent of about 2 cupcakes.
The company gained recognition and popularity after appearing on the television show “Shark Tank,” where they secured an investment and expanded their business.
Wicked Good Cupcake Flavors
Wicked Good offers both traditional and gluten-free cupcake flavors. Classic flavors like vanilla sprinkle, red velvet, cookies ‘n cream, salted caramel, and s’mores are available year-round.
The company changes its offerings frequently to include seasonal flavors that are available for a limited time only.
Some fun colorful Halloween flavors include spooky vanilla and cursed chocolate. Fall flavors include pumpkin spice and caramel apple, while winter holiday flavors feature hot cocoa, gingerbread, peppermint and eggnog.
You can see the most current Wicked Good Cupcake flavor list here.
Wicked Good Cupcakes After Shark Tank
In 2013, Wicked Good Cupcakes was featured on season 4 of the ABC hit TV show, Shark Tank. Shark Tank investor, Kevin O’Leary (also known as Mr. Wonderful) was smitten with their product and made a $75,000 investment.
In 2018, the company was again featured on Shark Tank (season 8, episode 7). During the success story update, viewers learned yearly sales topped a whopping $10 million dollars.
From there, things got even sweeter as Wicked Good was acquired by Hickory Farms in 2021. The acquisition paved the way for an expanded product line including custom baskets, cupcake and wine sets, brownies and more.
Wicked Good Cupcakes FAQs
How long do Wicked Good Cupcakes last? Can they be frozen?
The company recommends eating your treats within 4 days, refrigerating for up to 2 weeks, or freezing up to 6 months.
Does Wicked Good Cupcakes have promo codes or coupons?
The company occasionally offers special events or promotions. Your best bet is to sign up for their email list to get 10% off your first order and to learn about the newest offers.
How much do Wicked Good Cupcakes cost?
At the time of writing this article, a custom 6-pack of cupcakes in a jar was around $70.00. This included ground shipping. Each jar is equivalent to about 2 standard cupcakes making a 6-pack approximately the same as a dozen gourmet cupcakes. You can check the current prices here.
Who owns Wicked Good Cupcakes? Where did it start?
Mother-daughter duo Tracey Noonan and Danielle Vilagie started Wicked Good Cupcakes in 2010 as a way to spend more time together. Fueled by their passion for sweets the business grew quickly. In 2011, they opened their first store in Cohasset, Massachusetts.
What episode is Wicked Good Cupcakes on Shark Tank? Which Shark invested in the company?
Wicked Good Cupcakes was featured on season 4 of Shark Tank in 2013. Investor Kevin O’Leary, aka Mr. Wonderful, invested in the company during that episode. See more of the best foods featured on Shark Tank here.
Micky Reed, a two-decade veteran in the food and baking industry, leverages her influential Three Snackateers food blog and Instagram presence to collaborate with industry giants like Ben & Jerry's and Crumbl Cookies. Her work has been featured on Delish, PopSugar and more. Her expertise as a product curator for one of the world's largest international snack subscription box companies solidifies her status as a key player in the field.