In the world of cookies, few treats have achieved legendary status and dedicated following like Crumbl’s Pink Sugar Cookie. Over the past couple of years, this iconic dessert has had Crumbl’s fan base (myself included) in a frenzy.
In this article, we explore the rollercoaster ride of the world’s most famous pink sugar cookie, from its introduction to its ups and downs, and the latest developments.
Love At First Bite
Crumbl’s Pink Sugar Cookie first graced the menu as a weekly star. The soft, buttery sugar cookie with its perfect pink frosting was hard to beat. Most people absolutely adored the cookie not only because it looked and tasted good, but it also evoked feelings of nostalgia and a simpler time.
If you like famous pink cookies, you might also like these famous Sex And The City pink cupcakes!
An Unexpected Farewell
However, the dessert’s seemingly never-ending reign came to an abrupt end in April 2022 when it was unexpectedly discontinued. In the aftermath, Crumbl loyalists weighed in on sites like Reddit to voice their opinions ranging from “I’m boycotting!” to “finally freed up room for good cookies!”.
The reason behind its departure was explained as the company needed to make room for other new and specialty flavors in the rotation. Crumbl’s announcement of discontinuing the pink sugar cookie left loyal fans in shock, but little did they know, a twist was on the horizon.
The Sweet Comeback … With A Twist
In a surprising turn of events, on August 29, 2022, Crumbl announced that the Pink Sugar Cookie was making a triumphant return. This time, it was back on the weekly rotating menu, featuring a new and improved recipe.
The difference? The frosting had been reformulated with real almond extract.
And again, the Crumbl clan chimed in with their love/hate viewpoints on the change. Many of the unhappy campers voiced concerns about no longer being able to enjoy the cookie because of nut allergies or simply because it just tasted too different.
Another Bittersweet Goodbye
Just when we thought the Pink Sugar Cookie’s future was secure, another twist unfolded. In July 2023, Crumbl did yet another switcheroo, stating that the Pink Sugar Cookie was once again being removed from the weekly menu.
Alongside this change, they unveiled another switch to the weekly menu. Their very first flavor ever, the milk chocolate chip cookie, would now alternate weekly with the semi-sweet chocolate chunk cookie.
The Mystery Flavor Program
Despite the disappointment of losing a weekly favorite, not all was lost. In the August 2022 announcement, Crumbl unveiled an exciting new addition. Each store would now feature a mystery flavor of their choice one week per month. To uncover these mysteries at the nearest store, customers can check the Crumbl app for updates.
Is the beloved pink sugar cookie really gone for good from the weekly menu? Honestly, I don’t even think Crumbl knows the answer to that. Despite the public outcry when they removed it from the weekly menu, I’m sure they base their decisions on actual sales. If people vote with their dollars, we might just see a return.
The good news is that with the ever-changing weekly flavors, there is often a frosted sugar cookie that is somewhat similar to the OG pink sugar cookie. While not exactly the same, they are still pretty darn goon.
As we await to see what the future holds for our beloved pink cookie, you can stay current on all things Crumbl with these other articles:
– All Crumbl Cookie Flavors List
– Crumbl Cookies Locations and FAQs
– 50+ Best Copycat Crumbl Cookie Recipes
Micky Reed, a two-decade veteran in the food and baking industry, leverages her influential Three Snackateers food blog and Instagram presence to collaborate with industry giants like Ben & Jerry's and Crumbl Cookies. Her work has been featured on Delish, PopSugar and more. Her expertise as a product curator for one of the world's largest international snack subscription box companies solidifies her status as a key player in the field.