Cinnamon Toast Crunch Giving Away One Million Boxes of Cereal

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Exciting news for Cinnamon Toast Crunch fans! Cinnamon Toast Crunch is giving away up to ONE MILLION free boxes of cereal in September! Keep reading below for more details on this epic offer. 

Credit: Cinnamon Toast Crunch

Cinnamon Toast Crunch Giving Away One Million Boxes of Cereal

MINNEAPOLIS, September 2, 2020 — Today, Cinnamon Toast Crunch announced that they will be giving away up to one million free boxes of cereal via rebate during the month of September to thank fans for making Cinnamon Toast Crunch one of America’s favorite cereals.

“There are a million reasons to love Cinnamon Toast Crunch, so giving away one million boxes via rebate to celebrate its epic cinnamon taste was only natural,” said Mindy Murray, senior brand experience manager for Cinnamon Toast Crunch. “Afterall, the only thing that tastes better than CTC, is free CTC.”

Now through September 30, fans can purchase a box of Cinnamon Toast Crunch on-line or in-store and receive a rebate for the cost of the box (up to $6.50, excluding taxes) when they visit and upload their receipt. Fans can redeem the rebate for both in-store and online purchases of Cinnamon Toast Crunch. Offer limited to one refund per name, family, address, or household. Offer good in the USA and DC, its territories, and military addresses except RI, CT, ND, and Miami-Dade County where taxed, regulated, void or prohibited.

To announce the promotion, the brand teamed up with YouTube and TikTok sensation Collins Key, who surprised fans with a CTC-inspired prank. A huge fan of Cinnamon Toast Crunch, Collins jumped at the chance to transform himself into a disguised CTC box, sharing the one-million boxes news with unsuspecting friends. 


Cinnamon Toast Crunch has been a household pantry staple for more than 35 years, bringing families bigger than life crunch, a burst of epic Cinnadust and the one-of-a-kind Cinnamilk in every bowl. The One Million Boxes rebate promotion comes at a time when the brand is on fire, becoming the second biggest cereal brand in the country. Families are eating cereal now more than ever, and in General Mills 4th quarter, the company saw a 26 percent growth in its U.S. Cereal business.

To learn more about the Cinnamon Toast Crunch, how to claim your free box via rebate and complete terms and conditions, please visit You can also follow Cinnamon Toast Crunch on social media: FacebookTwitterInstagram and TikTok.

Meet Micky Reed, your go-to snack expert and creator of The Three Snackateers—a hub for all the best sweets and treats to make, try, and buy. From whipping up collaborations with industry giants like Ben & Jerry's to being featured on Delish and PopSugar, Micky's delicious adventures are causing a stir in the foodie world. You can find Micky on IG and Pinterest.

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